Built for businesses that need marketing to move
about brancha
Brancha is an independent biotech marketing consultancy founded to help companies work out what marketing needs to achieve, and build the function capable of delivering it.
Hannah Ingram
Founder, Brancha Marketing
behind brancha
I’ve worked in life sciences for nearly two decades, with a career that has taken me from the laboratory into sales, marketing and senior marketing leadership.
That experience brings a perspective that crosses the scientific, commercial and marketing sides of a biotech business. I can understand the technical complexity behind the products, the pressures facing commercial teams and the challenge of turning both into marketing that supports what the business is trying to achieve.
My experience includes building and leading marketing functions, company and product positioning, product launches, brand and website development, content and communications, events, digital marketing, agencies and marketing operations.
But Brancha isn’t built around delivering a list of marketing services.
It’s built around knowing which of them the business actually needs
Comfortable with change and focused on getting things done
how I work
I do some of my best work in businesses where things are moving quickly.
Priorities change. New information emerges. Commercial pressures shift. Decisions need to be made without months of meetings or perfect information.
I’m known for bringing structure to those environments, making decisions, getting the right people moving and turning strategy into action quickly.
That doesn’t mean doing everything at once
It means being clear about what matters, what can wait and what needs to happen next.
Senior thinking without building dependency
why brancha
I built Brancha to be deliberately independent. There is no agency team to feed, preferred channel to sell or predetermined answer to the problem. And if the right answer is for Brancha’s role to become smaller as the internal team gets stronger, that’s what should happen.
If it needs permanent marketing leadership, we’ll prepare for it.
If the business needs an agency, we’ll find the right one.
If it needs additional capability, we’ll identify it.
Marketing should make the business stronger
If you’re questioning what marketing should be doing, what’s getting in the way or what needs to change, that’s a good place to start.