assessment & strategic roadmap
Before you decide what to change, understand what's actually happening
The Brancha Assessment looks beyond marketing activity to understand what the business needs from marketing, what's happening today and what's getting in the way.
Every Brancha Transformation starts with the Assessment
diagnosis
You may already have an idea of what the problem is, and you may be right. But decisions about people, budgets or activity are expensive when the visible problem isn't the root cause.
Brancha starts with the business: its goals, commercial plans, customers, resources and what leadership needs marketing to achieve.
Then the marketing function is assessed in that context, looking across the team, activity, resources and performance before creating the strategy that will refocus marketing around the business goals.
The question isn't simply 'Is our marketing good?' It's 'Is it right for the business we're trying to build?'
This isn't just a marketing audit
You leave with a clear diagnosis, marketing strategy and practical roadmap.
A clear diagnosis
What's working, what isn't and why, separating visible symptoms from the underlying problems.
Clear marketing priorities
What marketing needs to achieve, what deserves attention first, what can wait and what can stop.
Positioning and messaging direction
Whether the current story is doing its job and, where it isn't, what needs to change.
Team and capability recommendation
The structure, skills, responsibilities and level of leadership the next stage of the business actually needs.
Tools, processes and external support
Where the way marketing is planned and delivered is helping, where it creates friction and what support is genuinely required.
Marketing investment priorities
Where budget should go, where it is being spread too thinly and what the business can realistically support.
A measurement framework
What leadership should expect to see and which leading indicators matter before long biotech sales cycles translate into revenue.
A prioritised roadmap
What needs to happen, why it matters, what happens first, who needs to be involved and what success should look like.
From diagnosis to roadmap
what you leave with
- Goals
- Commercial priorities
- Growth plans
- Products
- Budget & resources
- Leadership expectations
- Customer needs
- Market position
- Competitors
- Positioning
- Messaging
- Branding
- Team & capability
- Activity & channels
- Content
- Events
- Digital presence
- Tools & processes
- Historical performance
- Reporting processes
- Sales alignment
- What success looks like
- Marketing investment
Four connected areas
what brancha looks at
The point isn't to score every area. It's to find the things that explain why marketing isn't delivering what the business needs.
A useful marketing strategy needs the commercial context behind it: revenue and growth goals, pricing, marketing budget and resources.
That doesn't mean expecting an immediate pound-for-pound return from every activity. It means building marketing around what the business is trying to achieve and what it can realistically afford.
The problems affecting marketing can often sit elsewhere
commercial reality
The numbers matter too
The Assessment is conducted through people
Marketing sits between leadership, sales, product, R&D and other parts of the business. The problems affecting it often sit there too.
Brancha speaks to the people who can explain what is really happening, then brings those perspectives together.
The roadmap can stand alone, or Brancha can stay
What HAPPENS NEXT
You own the output and can implement it internally. Or continue into Marketing Transformation, where Brancha stays embedded to lead the changes the Assessment identified.
The Brancha Marketing Review is a smaller first step when you know something needs attention but aren't yet ready for the full process.